The device is a little bigger than a CD case, and is ideal for users who want a simple to set up, portable solution aswell as machines such as the A7000 where there is a trade off between podules and optical drives.
This product that STD calls "cute" is supplied with drivers for Unipod and the Simtec USB cards, a USB cable and a UK power supply at UKP79.75 (UKP99 including VAT and carriage) and will be available at next weekends Wakefield Show.
Link:
Press release